ThinkSew Embroidery provides the highest quality of embroidery onto polo-shirts, T-shirts, sweatshirts, fleeces, jackets, caps, workwear, gift items, etc. We are a family run business who strive to provide quality embroidery, through a personal and efficient service.


See below for further information about ThinkSew Embroidery

Send us an email

Customer Services | ThinkSew 250 transparent |  |  |  Thinksew Embroidery has online standardised and bespoke embroidery services Embroidery

29 Compton Avenue Luton LU4 9AX

07941 537414

Monday – Friday, 9 AM – 6:00 PM

Payment Options


We accept the following payment methods:

BACS bank transfer
Debit or Credit Card
Cash on Collection

BACS payment  Customer Services | PayPal logo |  |  |  Thinksew Embroidery has online standardised and bespoke embroidery services  Credit and debit cards  Cash on Collection

Please note that payment needs to be received before we can proceed with your order.



Lead times

Personalised products will be ready for collection or dispatch 7 to 10 days from successful receipt of payment, we do however always endeavour to improve on this without compromising the quality of product or service. These delivery times may extend during peak seasons and are subject to stock availability. Please also note that we are a small family run business and we occasionally need to extend the lead time due to our availability (e.g. holidays, sickness, etc). Should any delays be anticipated at the time of the order or occur during the production cycle (rare), we will be in touch to provide regular updates as well as alternative date and/or garments where appropriate. If you require something urgently, please contact us; however, please note that additional charges may be necessary. 


FREE Delivery on all orders over £100

We offer free delivery on all orders over £100 to the mainland UK. Very reasonable postage charges are necessary for orders under £100 to cover our shipping preparations and shipping company costs. Multiple items are charged at discounted rates which are calculated in the shopping basket for you to view prior to checkout.


FREE Collection Service 

We offer a free collection service within business hours. Once your items are added to the basket and your ready to check out, simply choose Click and Collect as your delivery option. You will be notified by email once your order is ready for collection.


If you have any questions about your order please see our FAQ section or contact us using phone, email or social media.

Artwork Guidelines

These guidelines have been written to assist you in designing, producing and formatting artwork that you wish us to use with your order.

Firstly, artwork is any illustration of a graphic that you want to have embroidered on the garments you order.

Before reading further, It is useful to have a high level understanding of the embroidery process and how we transfer a digitised image from a computer screen onto a garment. In its basic form, embroidery produces text and/or an image onto fabric using different coloured threads. Our embroidery machines are computer controlled, however traditional textile design and material handling skills are also utilised in the production process.

From the point of receiving a piece of artwork, we digitise the image (that is convert the image to a stitch file) This is done on a computer using specialist software. We then transfer the results to one of our embroidery machines, which eventually produces the embroidered finished product.

There are a number of additional manual processes and fabric constraints that need to be considered in adjusting the hundreds of parameters that affect the quality of the result, however these have been omitted from the above description for simplicity.

1. garment & material

Each different item of clothing presents different challenges when it comes to embroidering a design onto it.

  • Caps/hats and sleeves require special frames and this dictates the positions available to embroider.
  • Pockets, linings  and seems (e.g. on caps) can interfere with designs and limit what can be achieved.
  • The weight of the garment fabric could mean that a concentration of stitches could distort and pucker the garment, making it look miss-shaped when worn

With the above said, we can overcome/workaround some of these constraints using our skills, experience and equipment.

Take a look at the products on our online shop and be aware that if you can't find something suitable, we can help to source what you need.

Shop Now

We are always happy to help, contact us for advice.

Contact Us

2. Position on Garment

The location of the embroidery on a garment is often key to how the finished product will turn out.

We can place the embroidery in many locations and a single garment could have embroidery in several locations.

Remember that if the embroidery is there to promote your brand, it needs to be seen and read. You may therefore want your logo big and bold across the front with perhaps a web address or contact number on the back.

3. Design Size

The embroidery process uses needs and thread to reproduce you design on the garment material. The material and the process set the constraints on what is possible with any specific design.

Large graphic designs can have low levels of detail but can take hours to sew and demand intervention (thread breaks, etc). Also, small designs can't have too much going on in too small a space or they turn into concentrated tangled nest of threads. The smallest lettering possible in most fonts is 5mm.

You are welcome to state the size you want your design to be produced in or you can simply ask us to size as we see fit according to the garment, fabric and position of the logo.

As a general rule the larger the size of the design or logo the more detail can be captured within it. We often have customers who send through a complex and detailed design and want it embroidering onto the left sleeve of a polo shirt. You have to imagine each drawn line or shape within the design needs to be re-produced using thread and therefore the same sharpness is not always possible. If the design is larger in size then those lines can be drawn as a block of thread with a much crisper end visual appearance once embroidered onto the fabric. As a guide the minimum we can embroider text at is 5mm


Suitable computer file types

Most image files fit into one of three categories, Vector, Raster and hybrid (a combination of the other two). See the table below for a description of the common formats that we can work with. If you have artwork in a format other than those listed below then please contact us to discuss as we are usually able to alter into a workable file.

Contact us at Thinksew if you need help with image file types...

Vector Image file types (Prefered)

Vector format image files store the artwork using mathematical techniques. These techniques allow the image information to be scaled to any size without the loss of quality seen with Raster format. Whenever possible, use one of these file types for your design.

Raster Image file typres

Raster format image files contain a grid of individual dots called pixels with each assigned a colour. Images in files of this type have their pixels stretched and can become blurry which make the digitising task more difficult.

Contact us at Thinksew if you need help with image file types. When you are ready email the artwork to us at Thinksew and we will be in touch with the next steps...


Contact Us

5. Digitising The Design

Now it's over to us..

Digitising is a set up charge that is only payable once, so any future orders for embroidered clothing with the same design or logo on will not need to incur this charge.

Having received your artwork we will then digitise it and transfer it into the format that can be read by our embroidery machines. This is a complicated process and takes an experienced digitiser to adapt and take an image and produce it in a stitched format. Consideration is given to stitch start and finish points, stitch direction, underlay, stitch types, stitch direction, push & pul compensations, thread tensions amongst many other variables. The end digitised result will then be the best structured method for the machine to successfully embroiderer your design onto the fabric of the garment.

The pattern will be sewn out to produce a 'swatch' sample and the pattern tweaked by the embroiderer to ensure the best quality. This process will then be repeated until perfect. The swatch is an actual embroidered design of your artwork onto a piece of fabric similar to the one which will be used in the garments you have selected.

The Design & Proof step is more of an art than a science as the embroiderer has potentially thousands of parameters that can be tuned to provide the very best results.

It is worth pointing out at this stage that there are costs involved in both digitising artwork and producing a swatch sample. We therefore charge for this service which will be included in your fully itemised quote.


Customer Services | FAQ emb |  |  |  Thinksew Embroidery has online standardised and bespoke embroidery services
Can I have designs in multiple locations on the product?
Yes, of course. Our standard 'off-the-shelf' embroidery service is restricted to one text logo. However you can have almost anything you desire with our 'Bespoke' service. When ordering, please provide as much detail as possible. If there's anything not clear, we'll contact you to clarify before processing your order.
What does the price include?
The price that you see across our catalogue, includes the garment/product and embroidered text meeting the specification outlined in our standardised 'Off-the-shelf service. Alternatively, if your requirements cannot be met within the standard service, you can contact us for a bespoke quotation. For information on the bespoke process, take a look at our Bespoke service description.
Is there a minimum spend?
No, but if you have a large order, feel free to get in touch to see if we are able to offer a discount.
Can I order just the product without embroidery?
Certainly. Get in touch and we'll offer you a discount on the price you see on the website.
How do I pay by Debit or Credit card
You can pay by debit or credit card without a paypal account. Order as normal and when you get to the Checkout page, select Paypal. However, when the Paypal login page appears, you don't need to sign into Paypal, underneath the 'Log In' button, there is a 'Pay by Debit or Credit Card' button. Press this to pay using your credit or debit card.
I've ordered before using the bespoke service, do I need to send my logo again?
No. For any logos that have been previously sewn for customers, we keep the designs on file to be used in future orders.
Is there an extra charge to embroider my logo?
Yes. If you're new to Think Sew, we'll need to digitise (convert to sew format) and set up your logo. For more information, see the guide to our Bespoke Embroidery Service
When will my order arrive?
Our standard delivery is described in our Customer Services page. If you require an expedited service, please get in touch and we'll try our best to accomodate.
What is the maximum size you can embroider on a cap or hat?
The size depends on the chosen cap and the design itself. Each has its own limitations. Contact us for more information.
Where do you deliver?
We ship our products by myHermes who deliver all across the mainland UK
Can I have several colours in the design?
If you're using our online service, use the text box provided when ordering each product to describe what you need. We'll get back to you if we need further clarification.
I'm ordering for a team, can I have different names on each item?
No problem. Order each item individually with the colour, size and the specific text required on each.
Do you provide samples?
We have no minimum order size, so you are welcome to purchase any of our items individually to check the quality of the product, the size, your design and the quality of our embroidery.
Can I collect my order?
Absolutely, select Collection at the checkout stage and we'll send you an email when your order is ready to collect. We ask that you arrange a suitable time


Our goal is that you’re completely satisfied with the products we supply.  If you need to return any item, please email us with:-

  • the order number
  • item(s) being returned
  • reason for the return

All return requests must be agreed with Thinksew Embroidery in writing and returns may be subject to a handling fee.

Un-customised Products

If you are not completely satisfied with your purchase, you may return the items within 14 days for a refund of the cost of the items, this excludes the postage cost. Please be aware that you are responsible for the return postage cost and we recommend you use a service with a proof of delivery to ensure that nothing is lost or misplaced when returning the products to us.

The items must be returned in a saleable condition, in the original packaging (including any additional packing materials that came with them), with all labels attached and must not have been used or worn.

Thinksew Embroidery reserves the right to reject goods arriving at its premises that are not so recorded or clearly marked with the correct returns information.

Customised Products

We will replace any personalised items that are faulty, damaged or were incorrectly supplied. Before placing your order, please be check all the details, including the quantities, sizes, colours, spellings, etc.

Once the items have been embroidered or printed it is not possible to cancel the order whether they have been despatched or not.  The ‘Consumer Contracts Regulations’ that became effective in the UK on 13th June 2014 specifically exclude ‘personalised goods or goods made to a consumer’s specification’ and the personalised items we supply fall into this category.

Refunds will be made within three days of receiving the returned items.  It may take a few more days for your card provider to display the amount refunded in your account.



If there are any issues with your order, we request that you contact us immediately, so we can help and rectify the situation for you.

We endeavour to initiate the embroidery production cycle soon after we receive payment, if you decide to cancel or change your order before the items have been embroidered to your specification, we may have already incurred some costs. This can be for artwork creation, administration or charges made by our suppliers where items are returned and consequently there will be a restocking charge deducted from any refund.

Once the items have been embroidered it is not possible to cancel the order whether they have been despatched or not.  The ‘Consumer Contracts Regulations’ that became effective in the UK on 13th June 2014 specifically exclude ‘personalised goods or goods made to a consumer’s specification’ and the personalised items we supply fall into this category.

Refunds will be made within three days of receiving the cancellation.  It may take a few more days for your card provider to display the amount refunded in your account.